When it comes to event management in India, the margin for error is zero. Behind every successful event—be it a political rally, concert, corporate conference, or a public campaign—is a rock-solid team working round the clock. Over the years, I, Mrinal Kishor, have led countless high-stake events through ZEST Entertainment and other ventures, and one truth always stands out: "Your team decides your reputation."
So, how do you build an unbeatable event team that delivers every single time? Let's break it down.
✅ 1. Start With the Core: Vision + Values
Before you hire, train, or delegate, define your core vision and values. Your team should reflect what you stand for. In my journey, I've always prioritized:
- Professionalism under pressure
- Accountability over excuses
- Creativity within structure
This clarity attracts the right people and builds long-term commitment.
✅ 2. Hire for Attitude, Train for Skill
A common mistake in the event management industry is hiring people based solely on their resume. But events are chaotic, and only those with the right mindset can thrive.
Look for:
- Problem-solvers
- Fast decision-makers
- Team players
- People who can smile through storms ☔
Skills can be taught. Attitude can't.
✅ 3. Define Clear Roles & Chain of Command
Every minute counts during an event. Without defined roles, confusion creeps in. I always implement a command structure like this:
- Project Head – Oversees end-to-end execution
- Creative Lead – Manages branding, design, AV
- Logistics Manager – Handles venue, permissions, transport
- Tech Team – Audio, Visual, Live feed
- On-Ground Volunteers – Execution backbone
Pro tip: Always assign backups.
✅ 4. Use Tools, Not Just Talk
We operate in a digital age. Your event team should be trained on tools like:
- WhatsApp Broadcasts for team updates
- Google Drive for real-time content access
- Zoom / Meet for remote strategy calls
These tools keep your team synced, even in crunch hours.
✅ 5. Train for Contingencies
Expect the unexpected. We practice Plan B, Plan C, and even Plan D. That's how we delivered seamless political events even with overnight venue shifts!
✅ 6. Build Internal Trust and Culture
One of the strongest pillars of my event teams over the years has been trust. Encourage:
- Open feedback
- Cross-team learning
- Celebrating small wins
- Mental health breaks post-event
A strong team culture is not a luxury—it's a performance multiplier.
✅ 7. Lead by Example
As a leader, whether it's for a national campaign, state-level concert, or youth event, I never operate from a pedestal. I lead from the front—on the field, in the heat, with the team. That's how you inspire loyalty and accountability.
If your team sees you giving 110%, they'll give 150%.
Final Thoughts by Mrinal Kishor
A rock-solid event team is not built overnight. It takes vision, leadership, and a lot of real-world experience. I've built and led event teams across India, from massive election rallies to government-backed health campaigns like Aarogya Parv.
If you're looking to elevate your event game, start by building your team—not just smart, but resilient.